The US economy is nearing recession.  Property foreclosures are at an all-time high, and consumer confidence levels at an all-time low.  The stock market is seeing bigger single-day drops than ever before, and people are pulling out investments at an alarming rate.  Businesses – small and large alike – are looking for ways to cut costs, from emergency layoffs to severe budget cuts.  What any smart business can tell you, however, is not to short-change advertising and marketing dollars.  In times like these it is more important than ever for businesses to boost consumer confidence and publicly display their ‘still-in-business’ status.

We’re not necessarily suggesting buying prime-time television spots or heavily viewed highway billboards.  Instead, consider promotions with a low-cost yet high-perceived value.  Think: chatchkies.

Consumers LOVE free things, from t-shirts to pens, coffee mugs to backpacks.  Whether produced in overseas factories or right here in the US, simple, inexpensive giveaways can have a lasting impact and be the most efficient way to promote your brand.

With the current “go green” hype, aluminum bottles are a popular way to promote your brand every single day, in so many places.  This particular bottle starts below $10 and is a consumer favorite.

Who doesn’t enjoy a warm cup of java in the morning?  Whether in the comfort of their own home or mornings in the office, people will associate you with the warmth and comfort of a oh-so-necessary cup of coffee.

A unique twist on the average promo product: custom-branded umbrellas.  Great for golf outings and other outdoor events that prevail rain or shine.

Our favorite promotional  products company is Anthem Branding, located in Boulder, Colorado.  Visit their site at www.anthembranding.com to see all the custom products they produce.