Just as important as the name of your business is the location of your office.  If the prosperity of your company depends on walk-in traffic then a storefront in a heavily traveled part of town is key.  If clients/customers rarely have reason to be in your office, a space in a high-rise office building will work, and rent will be significantly more affordable.  Whatever your business does, ask yourself the following questions when deciding where to set up shop.

-How important are walk-ins
-How often will clients be in the space
-How much WORK space is necessary
-How much STORAGE space is necessary
-How congruent is the space with your brand image
-What is the primary service of your business
-What kinds of meetings will occur and with what kinds of people
-Does the price fit your budget
-Is the environment (inside and out) ideal for your type of business

As intuitive as this may seem, it is easy to get distracted by other details, such as rejecting a space with no Starbucks in a 1-mile radius.  It is most important to keep your place congruent with your brand, and even more important to assure that all of your employees will fit comfortably and contently.  If a space has an ideal location, but 6 phone-sales people will be in one crammed room, that probably won’t work.  Similarly, if client meetings are a regular occurrence, a space without a conference room just won’t do.

Once you find the perfect space for your business (it may even be a room in your house), then you can start thinking about decor.  Again, this should parallel your brand image and should not distract from your main purpose: running your business.  Make sure the lighting lends itself to both the space and type of work done and remember, simplicity and blank space is key.

For personal advise on workspace decorating, send us an email.