With news of a recession officially announced and the Holiday season in full swing, businesses in every industry are offering tremendous discounts, specifically in the form of direct-mail gift cards.  In the last week I have received 5 discount cards to a variety of stores.  Some require a minimum purchase; others offer percentages off whatever I choose to buy.  Either way, will these cards lead me to buy things I normally wouldn’t?

Possibly.  (more…)