It is typical for new businesses to experience one of two things when taking on the daunting yet exhilarating task of designing a logo.  One: not having a clue where/how to begin the process, and Two: having way too many ideas, none of which really represents your brand.  If you fall into the first category, have no fear.  There are plenty of design agencies out there who can, for a minimal fee, create logos from scratch with very little guidance.  This is especially helpful if the design agency will also create your merchandise, as they know what format is ideal for different production options.

If you are part of the larger second category, we have some tips for you to avoid headaches down the line. (more…)

The US economy is nearing recession.  Property foreclosures are at an all-time high, and consumer confidence levels at an all-time low.  The stock market is seeing bigger single-day drops than ever before, and people are pulling out investments at an alarming rate.  Businesses – small and large alike – are looking for ways to cut costs, from emergency layoffs to severe budget cuts.  What any smart business can tell you, however, is not to short-change advertising and marketing dollars.  (more…)