Is McDonald’s trying to add class to their restaurants?

In 2006 they started using real brick on the exterior instead of a cheaper material like vinyl siding.  Inside they added flat screens and soft, luxurious chairs that make the restaurant more inviting.
I do not eat at McDonald’s except for on road trips because it is the only food available.  This will not change my perspective on McDonald’s. What about you?
Will this give McDonald’s food more perceived value?
How much does the interior decorating matter to you? (more…)

It is typical for new businesses to experience one of two things when taking on the daunting yet exhilarating task of designing a logo.  One: not having a clue where/how to begin the process, and Two: having way too many ideas, none of which really represents your brand.  If you fall into the first category, have no fear.  There are plenty of design agencies out there who can, for a minimal fee, create logos from scratch with very little guidance.  This is especially helpful if the design agency will also create your merchandise, as they know what format is ideal for different production options.

If you are part of the larger second category, we have some tips for you to avoid headaches down the line. (more…)