Is McDonald’s trying to add class to their restaurants?

In 2006 they started using real brick on the exterior instead of a cheaper material like vinyl siding.  Inside they added flat screens and soft, luxurious chairs that make the restaurant more inviting.
I do not eat at McDonald’s except for on road trips because it is the only food available.  This will not change my perspective on McDonald’s. What about you?
Will this give McDonald’s food more perceived value?
How much does the interior decorating matter to you? (more…)

Close only counts in horseshoes and hand grenades.  Unfortunately, NOT in missed deadlines.  When it comes to marketing, missing a deadline could mean missing a million-dollar sales opportunity.  That is just one reason why it is so important to plan ahead and leave extra time for mistakes and hold-ups.  What if the White House ordered press credentials for Inauguration Day and they arrived on January 21st?  There’d be a big mess in Washington and fingers would be pointed in every single direction. (more…)