Who wouldn’t like to sleep a little late, commute from their bedroom to their home office and save money on gas?  Sounds enticing…where do I sign up?  Some people call it laziness, I call it pure genius.  If your type of work allows, you may want to consider working from home especially in this economic climate, where cash is king.  If you can combine your office rent with your home mortgage you can save some serious money for other important expenses, such as marketing your business or paying a consultant. (more…)

Just as important as the name of your business is the location of your office.  If the prosperity of your company depends on walk-in traffic then a storefront in a heavily traveled part of town is key.  If clients/customers rarely have reason to be in your office, a space in a high-rise office building will work, and rent will be significantly more affordable.  Whatever your business does, ask yourself the following questions when deciding where to set up shop. (more…)

With the failing economy it is more important than ever to strategically pick the products you use to promote your business.  You don’t want to exceed your promotions budget, but you do need items that consumers will actually use and appreciate.  A product that fits both categories is a USB jump drive.