Close only counts in horseshoes and hand grenades.  Unfortunately, NOT in missed deadlines.  When it comes to marketing, missing a deadline could mean missing a million-dollar sales opportunity.  That is just one reason why it is so important to plan ahead and leave extra time for mistakes and hold-ups.  What if the White House ordered press credentials for Inauguration Day and they arrived on January 21st?  There’d be a big mess in Washington and fingers would be pointed in every single direction. (more…)

It is typical for new businesses to experience one of two things when taking on the daunting yet exhilarating task of designing a logo.  One: not having a clue where/how to begin the process, and Two: having way too many ideas, none of which really represents your brand.  If you fall into the first category, have no fear.  There are plenty of design agencies out there who can, for a minimal fee, create logos from scratch with very little guidance.  This is especially helpful if the design agency will also create your merchandise, as they know what format is ideal for different production options.

If you are part of the larger second category, we have some tips for you to avoid headaches down the line. (more…)

The US economy is nearing recession.  Property foreclosures are at an all-time high, and consumer confidence levels at an all-time low.  The stock market is seeing bigger single-day drops than ever before, and people are pulling out investments at an alarming rate.  Businesses – small and large alike – are looking for ways to cut costs, from emergency layoffs to severe budget cuts.  What any smart business can tell you, however, is not to short-change advertising and marketing dollars.  (more…)